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      It is a fact that printers have always been focused on the quality of their print and providing good customer service and competitive pricing. But the world has changed and now print has become driven by marketing and IT led services. Research shows that marketing should be at the heart of any new market application or service. However, being a marketing solutions provider is not merely an add-on to a printing business. It requires a new business model and approach, new capabilities and skills as well as a fundamental change in culture.

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    • Andrea Marin 1 month ago