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popai digital experience workshop

June 28, 2018 @ 09:30 - 15:00

£395 – £695

Limited to just 35 delegates, this is a hands-on session, led by POPAI with a panel of industry experts, taking delegates through the nuts and bolts of retail digital technologies, including digital signage, gesture technology, the three digital R’s (AR, VR, QR), apps, touchscreens and new emerging technology.

Through case studies, we’ll look under the bonnet of digital technology projects and how to choose the right one.


The day will be made up of four sessions involving expert presentations and panel discussions.

  • Digital Signage. The nuts and bolts of retail digital technologies from software, to hardware and content. This session will also look at technology to encourage shoppers to interact including touchscreen and gesture technology.
  • Integration & Measurement. It is not just about selecting the right tools for your digital retail project but also about how these integrate with each other and how you will measure their success.
  • The Shopper’s Screen. Delve into the shoppers third screen including apps and the three digital R’s of Augmented Reality, Virtual Reality and QR Codes.
  • Emerging Technology & Global Innovation. Examples from around the world of inspiring and engaging uses of shopper technology.

Digital Technology Survival Toolkit

As well as having the opportunity to network, interact and share best practice with our panel, contributors and fellow delegates, attendees will also receive a digital technology survival toolkit. Including information from the day, as well as checklists and top tips this is POPAI’s guide to how shopper technology works, when and where to use it.


Earlybird rates apply until 25th May 2018.
Members: £395.00   |   NON-Members: £595.00

Full price rates apply after 25th May 2018.
Members: £450 (+vat)   |   NON-Members: £695 (+vat)



June 28, 2018
09:30 - 15:00
£395 – £695


30 Euston Square
30 Euston Square
London,NW1 2FBUnited Kingdom
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