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Social Media

In today's economy, printers are continually expected to do more with less; resources are shrinking and customer expectations are growing. Smaller teams with tighter budgets are being asked to deliver better, targeted results with quantifiable ROI, creating more revenue generation and providing a powerful rationale for funding future print campaigns. So how do you make a bigger impact with fewer resources and less time? The answer lies in taking the first steps into the world of Social Media. To be successful you have to clearly define what you are trying to achieve and have a strategy and the discipline to carry it through. The first thing to realize is that Social Media is not free. It has time, technology and resource implications, which need to be quantified and accounted for. But if you get it right, it can give you a new set of powerful sales and marketing tools.

 
 
3 issues why printing companies don’t use social media (and how to solve them)

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3 issues why printing companies don’t use social media (and how to solve them)
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Sales & Marketing

In today's economy, printers are continually expected to do more with less; resources are shrinking and customer expectations are growing. Smaller teams with tighter budgets are being asked to deliver better, targeted results with quantifiable ROI, creating more revenue generation and providing a powerful rationale for funding future print campaigns. So how do you make a bigger impact with fewer resources and less time? The answer lies in taking the first steps into the world of Social Media. To be successful you have to clearly define what you are trying to achieve and have a strategy and the discipline to carry it through. The first thing to realize is that Social Media is not free. It has time, technology and resource implications, which need to be quantified and accounted for. But if you get it right, it can give you a new set of powerful sales and marketing tools.


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Blog

3 social media actions to take this week

Can you imagine a Die Hard film without Bruce Willis? Bruce Willis is a man of action. He gets things done. Numerous villains would not have met...

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Article

Why social media is not about selling - but it is about a sales pipeline

Social media is often seen as the key to instant sales. A social media connection is frequently seen as someone who is open to being sold to. In...

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Guide

Simple steps to create a social media presence

Do you feel updated on how social media is used today? Do you have a strategy for how to handle social media in a simple way? And more importantly...

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Infographic

Social Media Guide - How to use LinkedIn to win new customers

When I talk to printing companies about social media I am always asked three questions:-Why should I use social media?-How do I use social...

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Article

A five-point action plan to winning your first sales through social media

Many people I talk to are scared or confused about social media. This is not surprising. The social media landscape can be a confusing one....

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Blog

3 issues why printing companies don’t use social media (and how to solve them)

Many sales people are now achieving good results through social media activity. However, there seems to be a definite reluctance amongst many...

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Blog

Social Media to maximize sales and marketing activity

In today's economy, printers are continually expected to do more with less, working to extremes they have never experienced before. For...

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Article

Three ways to move social media contacts into your sales pipeline

Social media is all about creating warm prospects. As we learned in “Why social media is not about selling - but it is about a sales pipeline”...

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Article

How to use social media to create an e-mail list

It’s nice when you bump into a friend unexpectedly. It’s a chance to catch up on each other’s news. It’s an opportunity to have a chat...

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Guide

Get set up and be seen on social media tool

Simply getting started and beginning to establish your business or brand on social media requires some discipline. But it is far from rocket...

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Blog

The social media challenge

Why is it individuals will use social media everyday but there is a block when it comes to business, why and what can you do to overcome it?

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Guide

DMA Social Media Guide

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Guide

Guide to Social Media Timelines and ROI

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