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Marketing

Good marketing creates awareness and drives sales. Yet for most printers, good marketing means a brochure or a website or a mail shot. Today’s marketing strategies combine inbound and outbound marketing across a variety of media channels from email marketing, mobile, print and web brought together in a comprehensive plan that combines all elements so that the whole programme is greater than the sum of the parts. The principles of marketing are similar across different market sectors and print companies need to understand the basics of marketing and use these principles to differentiate, create a value proposition and develop new business opportunities.

 
 
Key steps to develop marketing services

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Key steps to develop marketing services
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Sales & Marketing

Good marketing creates awareness and drives sales. Yet for most printers, good marketing means a brochure or a website or a mail shot. Today’s marketing strategies combine inbound and outbound marketing across a variety of media channels from email marketing, mobile, print and web brought together in a comprehensive plan that combines all elements so that the whole programme is greater than the sum of the parts. The principles of marketing are similar across different market sectors and print companies need to understand the basics of marketing and use these principles to differentiate, create a value proposition and develop new business opportunities.


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Guide

Greening your Marketing – Leveraging your Environmental and Sustainability Credentials

Lets face it, the print and paper industry draws a lot of attention when the sustainability and environmental lobbies swing their searchlight...

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Article

Content recycling – business advantage and profitability in one!

Business advantage and profitability are a question of balance. Spending time and energy on the right thing. Discovering the right way to find,...

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Guide

Green Guide checklist

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Guide

Create your own marketing plan – as simple as that!

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Whitepapers

The Global Review of Data-Driven Marketing and Advertising

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Videos

The Digital Quadrant

Article

Your Customers Darkest Secrets

As sales and marketing professionals we all dream about getting that inside line on a prospect; “Bloggs and Co are changing suppliers and...

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Blog

Key steps to develop marketing services

If you’re thinking about making the much talked about transition from printer to marketing services provider here’s some key things to think...

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Guide

Build a brand – why?

The key to reaching new customers or growing existing ones is undoubtedly an unremitting commitment to a strong brand. In this work continuity,...

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Guide

Customer insights

In a competitive market where products/services are gradually becoming more equal, service and customer-oriented behaviour often decide where a...

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Blog

Traditional vs Digital marketing

Stick up some posters or create a LinkedIn Group? 

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Videos

Planes and Destinations

Whitepapers

Customer Acquisition Barometer 2014

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Videos

Golden Circle - What is the Why in your business?

Blog

Six key thoughts on becoming a marketing services provider

If you’re thinking about making the much talked about transition from printer to marketing services provider here’s some key things to think...

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Blog

Why marketing is challenging for the print sector

For small to medium size print companies, marketing can demand different thinking and a focus on the customer that has traditionally not been...

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