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Business Intelligence

Your customers are not lying awake at night stressing about where to buy good quality print. They cannot sleep because they are worried about their own business issues like:

  • How do I grow revenue in a declining market?
  • How do I take cost out of my business?
  • How do I become more efficient?
  • How do I do more with my marketing budget?

Each customer will have generic market pains but also have very specific pains relating to their own business model. Business Intelligence is about gathering key information and trends relating to market sectors, vertical markets and competitors. This intelligence allows us to understand and identify opportunities where print and digital communications can create tangible solutions and add value to a customers business.

 
 
Print - a crisis of confidence

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Print - a crisis of confidence
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Sales & Marketing

Your customers are not lying awake at night stressing about where to buy good quality print. They cannot sleep because they are worried about their own business issues like:

  • How do I grow revenue in a declining market?
  • How do I take cost out of my business?
  • How do I become more efficient?
  • How do I do more with my marketing budget?

Each customer will have generic market pains but also have very specific pains relating to their own business model. Business Intelligence is about gathering key information and trends relating to market sectors, vertical markets and competitors. This intelligence allows us to understand and identify opportunities where print and digital communications can create tangible solutions and add value to a customers business.


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Guide

Introducing the GDPR

The General Data Protection Regulation (GDPR) will come into force on May 25, 2018 and will apply across all EU markets. In the UK it replaces the...

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GDPR Evolution not Revolution

The latest in the ICO’s myth busting series claims that the GDPR should be seen as building on the foundations of current data protection law -...

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GDPR Quick Reference Guide

This quick reference guide to the GDPR will help you find the pieces of legislation of most significance to you and your business.

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Its not who you know, its what you know that counts

I constantly ask print company owners what Trade shows do you attend? The usual answer is all the well-known print events like drupa and FESPA....

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DMA - An ideal future for one-to-one fundraising

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Where’s the roadmap?

Nobody would ever set out for a destination they had never visited before without consulting a map or setting the satnav. But too many businesses...

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Trends in the Print Industry

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Transformation and making money in print

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Managing Transition: Easy to say, difficult to do

Managing transition is easy to say but incredibly difficult to do. In the print industry over the last 20 years we have been undergoing a major...

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Infographic

GDPR - Three questions to audit your data

The first step on the road to GDPR compliance is the audit. A data audit tells you what data you hold, where it is, and how you could pass it on....

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Grow Your Business By Helping a New Business To Grow

Think about when you started up your business… all the things you needed, all the companies out there that offered those services… How did you...

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Understanding Digital Media

Digital media is any content encoded as binary data, so that it can be delivered via a digital channel such as e-mail or a web page. It includes...

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Videos

Targeting vertical markets - the healthcare industry

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25 Top Tips - How To Make Money In Print.

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Whitepapers

The Printer Landscape 2016

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Guide to Segmenting Markets

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Print - a crisis of confidence

The air of crisis surrounding print is as much a giant loss of confidence as it is about any reality. That crisis began in 2007, the year after...

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