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Business Intelligence

Your customers are not lying awake at night stressing about where to buy good quality print. They cannot sleep because they are worried about their own business issues like:

  • How do I grow revenue in a declining market?
  • How do I take cost out of my business?
  • How do I become more efficient?
  • How do I do more with my marketing budget?

Each customer will have generic market pains but also have very specific pains relating to their own business model. Business Intelligence is about gathering key information and trends relating to market sectors, vertical markets and competitors. This intelligence allows us to understand and identify opportunities where print and digital communications can create tangible solutions and add value to a customers business.

 
 
Where’s the roadmap?

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Where’s the roadmap?
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Sales & Marketing

Your customers are not lying awake at night stressing about where to buy good quality print. They cannot sleep because they are worried about their own business issues like:

  • How do I grow revenue in a declining market?
  • How do I take cost out of my business?
  • How do I become more efficient?
  • How do I do more with my marketing budget?

Each customer will have generic market pains but also have very specific pains relating to their own business model. Business Intelligence is about gathering key information and trends relating to market sectors, vertical markets and competitors. This intelligence allows us to understand and identify opportunities where print and digital communications can create tangible solutions and add value to a customers business.


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Its not who you know, its what you know that counts

I constantly ask print company owners what Trade shows do you attend? The usual answer is all the well-known print events like drupa and FESPA....

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Where’s the roadmap?

Nobody would ever set out for a destination they had never visited before without consulting a map or setting the satnav. But too many businesses...

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25 Top Tips - How To Make Money In Print.

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The Printer Landscape 2016

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Guide to Segmenting Markets

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Print - a crisis of confidence

The air of crisis surrounding print is as much a giant loss of confidence as it is about any reality. That crisis began in 2007, the year after...

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