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Sales & Marketing

Printers have always been focused on order taking and production. They concentrate on the quality of their print and providing good customer service and competitive pricing. But the world has changed and print has become driven by marketing and IT led services. To provide the right applications to meet changing customer demands printers need to be much more clued up on the world of digital communications and be very customer centric.

 
 
Why "last man standing" is a flawed sales strategy

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Why "last man standing" is a flawed sales strategy
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Sales & Marketing

Printers have always been focused on order taking and production. They concentrate on the quality of their print and providing good customer service and competitive pricing. But the world has changed and print has become driven by marketing and IT led services. To provide the right applications to meet changing customer demands printers need to be much more clued up on the world of digital communications and be very customer centric.


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Guide

Its not who you know, its what you know that counts

I constantly ask print company owners what Trade shows do you attend? The usual answer is all the well-known print events like drupa and FESPA. I...

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Videos

Targeting vertical markets - the healthcare industry

Guide

DMA - An ideal future for one-to-one fundraising

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Guide

25 Top Tips - How To Make Money In Print.

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Article

Where’s the roadmap?

Nobody would ever set out for a destination they had never visited before without consulting a map or setting the satnav. But too many businesses...

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Whitepapers

The Printer Landscape 2016

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Whitepapers

Trends in the Print Industry

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Guide

Guide to Segmenting Markets

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Whitepapers

Transformation and making money in print

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Article

Print - a crisis of confidence

However, the renaissance of print cannot be taken for granted, especially for individual print businesses. They must change or they will be...

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Blog

Managing Transition: Easy to say, difficult to do

Managing transition is easy to say but incredibly difficult to do. In the print industry over the last 20 years we have been undergoing a major...

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Article

Content recycling – business advantage and profitability in one!

Business advantage and profitability are a question of balance. Spending time and energy on the right thing. Discovering the right way to find,...

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Guide

Customer insights

In a competitive market where products/services are gradually becoming more equal, service and customer-oriented behaviour often decide where a...

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Guide

Green Guide checklist

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Blog

Traditional vs Digital marketing

Stick up some posters or create a LinkedIn Group? 

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Guide

Create your own marketing plan – as simple as that!

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Videos

Planes and Destinations

Whitepapers

The Global Review of Data-Driven Marketing and Advertising

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Whitepapers

Customer Acquisition Barometer 2014

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Videos

The Digital Quadrant

Videos

Golden Circle - What is the Why in your business?

Article

Your Customers Darkest Secrets

As sales and marketing professionals we all dream about getting that inside line on a prospect; “Bloggs and Co are changing suppliers and...

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Blog

Six key thoughts on becoming a marketing services provider

If you’re thinking about making the much talked about transition from printer to marketing services provider here’s some key things to think...

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Blog

Key steps to develop marketing services

If you’re thinking about making the much talked about transition from printer to marketing services provider here’s some key things to think...

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Blog

Why marketing is challenging for the print sector

For small to medium size print companies, marketing can demand different thinking and a focus on the customer that has traditionally not been...

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Blog

Better sales meetings guaranteed

We’ve found over the years that there are a couple of truths about sales meetings.

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Article

What buyers really want

Developing Relationships with Buyers

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Blog

20 Killer Questions

When print sales people get in front of customers, they usually default to a standard order taking mentality and talk about products and...

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Article

Customer Profiling

Every business will know what their typical client looks like, but how do you know what they’re thinking? There is one way to find out and its...

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Blog

How printing companies are training customers to choose on price

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Blog

Sell the value not the print - 5 tips to stop selling print

Commercial printers are finding it tough going and getting new profitable sales is the number one problem in the industry. I continually hear...

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Article

Why "last man standing" is a flawed sales strategy

Over the years we have witnessed the steady decline of the high-street retailerIn today’s retail environment the business model of...

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Infographic

Social Media Guide - How to use LinkedIn to win new customers

When I talk to printing companies about social media I am always asked three questions:-Why should I use social media?-How do I use social...

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Blog

The social media challenge

Why is it individuals will use social media everyday but there is a block when it comes to business, why and what can you do to overcome it?

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Article

A five-point action plan to winning your first sales through social media

Many people I talk to are scared or confused about social media. This is not surprising. The social media landscape can be a confusing one....

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Guide

DMA Social Media Guide

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Blog

3 issues why printing companies don’t use social media (and how to solve them)

Many sales people are now achieving good results through social media activity. However, there seems to be a definite reluctance amongst many...

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Guide

Guide to Social Media Timelines and ROI

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Blog

Social Media to maximize sales and marketing activity

In today's economy, printers are continually expected to do more with less, working to extremes they have never experienced before. For...

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