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Sales & Marketing

Printers have always been focused on order taking and production. They concentrate on the quality of their print and providing good customer service and competitive pricing. But the world has changed and print has become driven by marketing and IT led services. To provide the right applications to meet changing customer demands printers need to be much more clued up on the world of digital communications and be very customer centric.

 



 
 
Managing Transition: Easy to say - Difficult to do

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Managing Transition: Easy to say - Difficult to do
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Sales & Marketing

Printers have always been focused on order taking and production. They concentrate on the quality of their print and providing good customer service and competitive pricing. But the world has changed and print has become driven by marketing and IT led services. To provide the right applications to meet changing customer demands printers need to be much more clued up on the world of digital communications and be very customer centric.

 




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Guide

Introducing the GDPR

The General Data Protection Regulation (GDPR) will come into force on May 25, 2018 and will apply across all EU markets. In the UK it replaces the...

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GDPR - Three questions to audit your data

The first step on the road to GDPR compliance is the audit. A data audit tells you what data you hold, where it is, and how you could pass it on....

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GDPR Evolution not Revolution

The latest in the ICO’s myth busting series claims that the GDPR should be seen as building on the foundations of current data protection law -...

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Think about when you started up your business… all the things you needed, all the companies out there that offered those services… How did you...

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GDPR Quick Reference Guide

This quick reference guide to the GDPR will help you find the pieces of legislation of most significance to you and your business.

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Understanding Digital Media

Digital media is any content encoded as binary data, so that it can be delivered via a digital channel such as e-mail or a web page. It includes...

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Guide

Its not who you know, its what you know that counts

I constantly ask print company owners what Trade shows do you attend? The usual answer is all the well-known print events like drupa and FESPA....

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Videos

Targeting vertical markets - the healthcare industry

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DMA - An ideal future for one-to-one fundraising

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25 Top Tips - How To Make Money In Print.

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Where’s the roadmap?

Nobody would ever set out for a destination they had never visited before without consulting a map or setting the satnav. But too many businesses...

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Whitepapers

The Printer Landscape 2016

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Trends in the Print Industry

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Guide

Guide to Segmenting Markets

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Whitepapers

Transformation and making money in print

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Article

Print - a crisis of confidence

The air of crisis surrounding print is as much a giant loss of confidence as it is about any reality. That crisis began in 2007, the year after...

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Blog

Managing Transition: Easy to say, difficult to do

Managing transition is easy to say but incredibly difficult to do. In the print industry over the last 20 years we have been undergoing a major...

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Guide

Greening your Marketing – Leveraging your Environmental and Sustainability Credentials

Lets face it, the print and paper industry draws a lot of attention when the sustainability and environmental lobbies swing their searchlight...

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Guide

Build a brand – why?

The key to reaching new customers or growing existing ones is undoubtedly an unremitting commitment to a strong brand. In this work continuity,...

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Article

Content recycling – business advantage and profitability in one!

Business advantage and profitability are a question of balance. Spending time and energy on the right thing. Discovering the right way to find,...

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Guide

Customer insights

In a competitive market where products/services are gradually becoming more equal, service and customer-oriented behaviour often decide where a...

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Green Guide checklist

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Traditional vs Digital marketing

Stick up some posters or create a LinkedIn Group? 

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Create your own marketing plan – as simple as that!

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Planes and Destinations

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The Global Review of Data-Driven Marketing and Advertising

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Customer Acquisition Barometer 2014

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The Digital Quadrant

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Golden Circle - What is the Why in your business?

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Your Customers Darkest Secrets

As sales and marketing professionals we all dream about getting that inside line on a prospect; “Bloggs and Co are changing suppliers and...

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Six key thoughts on becoming a marketing services provider

If you’re thinking about making the much talked about transition from printer to marketing services provider here’s some key things to think...

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Key steps to develop marketing services

If you’re thinking about making the much talked about transition from printer to marketing services provider here’s some key things to think...

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Blog

Why marketing is challenging for the print sector

For small to medium size print companies, marketing can demand different thinking and a focus on the customer that has traditionally not been...

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Guide

The 10 Killer Job Interview Questions for Recruiting Sales People

If your company has realized that to be successful you have to offer a wider range of services that compliment print, then you will have also...

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Whitepapers

Hiring Digital Sales Superstars

Good sales people stand out and ignite fires with their enthusiasm and ideas.

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Blog

Sales Empathy and Emotional Intelligence (EQ)

Empathy isn’t just a sales skill - more a life skill. We all know those folks who seem to have it in spades and can effortlessly build...

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Article

The cheese test: how the typical print sales message encourages buyers to choose on price

If you want to fight on price, be the same as everyone else! If a buyer cannot see a reason to spend more, they will naturally buy the cheapest...

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Article

What buyers really want

Developing Relationships with Buyers

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Article

The Art of Selling Solutions

A History Lesson

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Blog

Better sales meetings guaranteed

We’ve found over the years that there are a couple of truths about sales meetings.

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Blog

20 Killer Questions

When print sales people get in front of customers, they usually default to a standard order taking mentality and talk about products and...

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Guide

Profiling Existing Customers

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Article

Customer Profiling

Every business will know what their typical client looks like, but how do you know what they’re thinking? There is one way to find out and its...

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Blog

How printing companies are training customers to choose on price

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Blog

Sell the value not the print - 5 tips to stop selling print

Commercial printers are finding it tough going and getting new profitable sales is the number one problem in the industry. I continually hear...

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Article

Why "last man standing" is a flawed sales strategy

Over the years we have witnessed the steady decline of the high-street retailer. In today’s retail environment the business model of traditional...

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Blog

3 social media actions to take this week

Can you imagine a Die Hard film without Bruce Willis? Bruce Willis is a man of action. He gets things done. Numerous villains would not have met...

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Article

Three ways to move social media contacts into your sales pipeline

Social media is all about creating warm prospects. As we learned in “Why social media is not about selling - but it is about a sales pipeline”...

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Article

Why social media is not about selling - but it is about a sales pipeline

Social media is often seen as the key to instant sales. A social media connection is frequently seen as someone who is open to being sold to. In...

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Article

How to use social media to create an e-mail list

It’s nice when you bump into a friend unexpectedly. It’s a chance to catch up on each other’s news. It’s an opportunity to have a chat...

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Guide

Simple steps to create a social media presence

Do you feel updated on how social media is used today? Do you have a strategy for how to handle social media in a simple way? And more importantly...

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Guide

Get set up and be seen on social media tool

Simply getting started and beginning to establish your business or brand on social media requires some discipline. But it is far from rocket...

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Infographic

Social Media Guide - How to use LinkedIn to win new customers

When I talk to printing companies about social media I am always asked three questions:-Why should I use social media?-How do I use social...

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The social media challenge

Why is it individuals will use social media everyday but there is a block when it comes to business, why and what can you do to overcome it?

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A five-point action plan to winning your first sales through social media

Many people I talk to are scared or confused about social media. This is not surprising. The social media landscape can be a confusing one....

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Guide

DMA Social Media Guide

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3 issues why printing companies don’t use social media (and how to solve them)

Many sales people are now achieving good results through social media activity. However, there seems to be a definite reluctance amongst many...

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Guide

Guide to Social Media Timelines and ROI

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Social Media to maximize sales and marketing activity

In today's economy, printers are continually expected to do more with less, working to extremes they have never experienced before. For...

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