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W2P

The Internet has become an essential part of how customers operate and therefore has become the way many small and medium enterprises communicate and sell their products and services. Customers are already familiar with web-based systems and are buying products like books, office supplies, stationery, and greetings cards, as well as services like travel, data storage and cloud computing online. As more customers go online they will expect their suppliers to offer web-based services as standard. This is a new and exciting business opportunity that allows print firms to lock in existing clients, while at the same time attracting new customers in a straightforward way. It also protects profit margins, as companies do not have to bid on every job and can reduce costs by automating sales and marketing functions. Web-to-print is fast becoming an essential component of a digital printer’s sales and marketing strategy, because it overcomes the burden of ever increasing back office administration, generated by higher volumes of low-run, low-cost jobs.

 
 
Practical Guide - How Web to Print can be a silver bullet?

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Guide
Practical Guide - How Web to Print can be a silver bullet?
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The Internet has become an essential part of how customers operate and therefore has become the way many small and medium enterprises communicate and sell their products and services. Customers are already familiar with web-based systems and are buying products like books, office supplies, stationery, and greetings cards, as well as services like travel, data storage and cloud computing online. As more customers go online they will expect their suppliers to offer web-based services as standard. This is a new and exciting business opportunity that allows print firms to lock in existing clients, while at the same time attracting new customers in a straightforward way. It also protects profit margins, as companies do not have to bid on every job and can reduce costs by automating sales and marketing functions. Web-to-print is fast becoming an essential component of a digital printer’s sales and marketing strategy, because it overcomes the burden of ever increasing back office administration, generated by higher volumes of low-run, low-cost jobs.


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Whitepapers

Pira Web 2 Print white paper for commercial printers

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Guide

Full Implementation Guide: Web-To-Print For CRDS

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Guide

Practical Guide - How Web to Print can be a silver bullet?

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Blog

Online is not off limits

Just about the single most important issue for any printer to keep on top of is its web to print strategy. Yet the statistics for the adoption...

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Whitepapers

Infotrends Web 2 Print white paper for CRD

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Guide

Full Implementation Guide: Web-To-Print

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So why is Web to Print firing blanks?

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