This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie policy   I Agree
Log in
change







Register today for free and discover innovative ideas, expert advice and cutting-edge technology. View benefits

Variable Data Printing (VDP)

Both printers and marketers are faced with huge challenges as to how they grow existing business and lock in their customers. Customers’ expectations around performance and return on investment are increasing all the time. Market statistics on variable data printing clearly demonstrate that printers who provide personalised communication products gain increased sales, better returns and higher rates of customer loyalty. The latest digital print technology and software has made entry into personalised communications economical and far easier for printers to adopt. Therefore with 85% of print companies using variable data, it should be a fast-growing and profitable part of the digital printing industry, yet only around 5% use it beyond name and address. The use of variable data and imaging to personalise documents and collaterals can create a high value and profitable sector that most print companies can take advantage of.

 
 
The Landscape of Variable Data Printing

MORE

Blog
The Landscape of Variable Data Printing
MORE

New Services

Both printers and marketers are faced with huge challenges as to how they grow existing business and lock in their customers. Customers’ expectations around performance and return on investment are increasing all the time. Market statistics on variable data printing clearly demonstrate that printers who provide personalised communication products gain increased sales, better returns and higher rates of customer loyalty. The latest digital print technology and software has made entry into personalised communications economical and far easier for printers to adopt. Therefore with 85% of print companies using variable data, it should be a fast-growing and profitable part of the digital printing industry, yet only around 5% use it beyond name and address. The use of variable data and imaging to personalise documents and collaterals can create a high value and profitable sector that most print companies can take advantage of.


Filter  in

Infographic

Data mythbusting

For the one-to-one marketing industry, the promises of the big data revolution are too enticing to ignore. But separating the fact from the...

More
Blog

The Landscape of Variable Data Printing

Variable data printing is not new. Ever since computers started to be used for business in the early 1950s, there have been devices attached to...

More
Article

Data – A Missed Opportunity

Creating a mail shot addressed to an individual with the correct salutation (Dear Mr Smith/Professor Brown/Frau Weiss) remains the limit for...

More
Blog

Selling VDP – Are you part of the problem or part of the solution?

The concept of having fully variable content in a short production run sparked many of our imaginations, just think.......business cards with...

More
Article

Working with data

IntroductionData is like the 'dark matter' of digital printing. It cannot easily be seen, yet it can account for much of the value in...

More
Whitepapers

Pira Variable Data Printing White Paper

More
Guide

Full Implementation Guide: Variable Data Printing

More

Register today for free and discover innovative ideas, expert advice and cutting-edge technology. View benefits