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Variable Data Printing (VDP)

Both printers and marketers are faced with huge challenges as to how they grow existing business and lock in their customers. Customers’ expectations around performance and return on investment are increasing all the time. Market statistics on variable data printing clearly demonstrate that printers who provide personalised communication products gain increased sales, better returns and higher rates of customer loyalty. The latest digital print technology and software has made entry into personalised communications economical and far easier for printers to adopt. Therefore with 85% of print companies using variable data, it should be a fast-growing and profitable part of the digital printing industry, yet only around 5% use it beyond name and address. The use of variable data and imaging to personalise documents and collaterals can create a high value and profitable sector that most print companies can take advantage of.

 
 
Data vs. Creative: What's The Fuss?

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Data vs. Creative: What's The Fuss?
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Both printers and marketers are faced with huge challenges as to how they grow existing business and lock in their customers. Customers’ expectations around performance and return on investment are increasing all the time. Market statistics on variable data printing clearly demonstrate that printers who provide personalised communication products gain increased sales, better returns and higher rates of customer loyalty. The latest digital print technology and software has made entry into personalised communications economical and far easier for printers to adopt. Therefore with 85% of print companies using variable data, it should be a fast-growing and profitable part of the digital printing industry, yet only around 5% use it beyond name and address. The use of variable data and imaging to personalise documents and collaterals can create a high value and profitable sector that most print companies can take advantage of.


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Article

Campaign Strategy and Design

“The issue that most print providers have with selling marketing solutions is that they’re waiting for the client to tell them what to build,...

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Guide

Selling VDP Solutions

A printing business that has invested in a digital press faces the challenge of how to sell their new capability for variable data printing (VDP)....

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Blog

Data vs. Creative: What's The Fuss?

Charles Vallance’s recent article in Marketing Week claiming ‘big ideas still create the most value’ felt like he was speaking for a large...

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Article

Working with data

IntroductionData is like the 'dark matter' of digital printing. It cannot easily be seen, yet it can account for much of the value in...

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Whitepapers

Pira Variable Data Printing White Paper

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Guide

Full Implementation Guide: Variable Data Printing

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Blog

What is Direct Marketing?

As a printer with the capability for "variable data printing" on your Konica Minolta digital presses you may wish to offer a direct mail...

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Article

Design, Data and Mailing Solutions for VDP

In order to do variable data printing on a Konica Minolta digital press you will also need VDP composition software. This will enable you to...

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Infographic

Data mythbusting

For the one-to-one marketing industry, the promises of the big data revolution are too enticing to ignore. But separating the fact from the...

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Blog

The Landscape of Variable Data Printing

Variable data printing is not new. Ever since computers started to be used for business in the early 1950s, there have been devices attached to...

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Article

Data – A Missed Opportunity

Creating a mail shot addressed to an individual with the correct salutation (Dear Mr Smith/Professor Brown/Frau Weiss) remains the limit for...

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Blog

Selling VDP – Are you part of the problem or part of the solution?

The concept of having fully variable content in a short production run sparked many of our imaginations, just think.......business cards with...

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