This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie policy   I Agree
Log in
change







Register today for free and discover innovative ideas, expert advice and cutting-edge technology. View benefits

New Services

Demand for print has dropped in recent years, in part because of the recession, in part because of the impact of digital communications. Despite this there are strong reasons to be confident about the future of the global printing industry, but only if the industry adapts its products and services to the changing demands of consumers. The best route to improved and sustainable performance will be by investing, not in simple replacement equipment but in integrated print applications that offer fresh products or services to meet evolving customer demands. There is overwhelming evidence that those tackling new print applications more professionally in terms of planning, integration and marketing are on average investing more but getting proportionately more back by way of additional revenue and profit. Print is still a manufacturing industry but to be successful in the digital age requires a radical fresh outlook at the entire way that products and services are developed, promoted, produced and delivered.

 
 
Online is not off limits

MORE

Blog
Online is not off limits
MORE

New Services

Demand for print has dropped in recent years, in part because of the recession, in part because of the impact of digital communications. Despite this there are strong reasons to be confident about the future of the global printing industry, but only if the industry adapts its products and services to the changing demands of consumers. The best route to improved and sustainable performance will be by investing, not in simple replacement equipment but in integrated print applications that offer fresh products or services to meet evolving customer demands. There is overwhelming evidence that those tackling new print applications more professionally in terms of planning, integration and marketing are on average investing more but getting proportionately more back by way of additional revenue and profit. Print is still a manufacturing industry but to be successful in the digital age requires a radical fresh outlook at the entire way that products and services are developed, promoted, produced and delivered.


Filter  in

Guide

Email Marketing guide

This best practice guide aims to give you a rapid orientation around the key elements of successful and compliant email marketing. Its...

More
Whitepapers

The Cross Media Opportunity

More
Guide

The Cross Media Full Implementation Guide

More
Blog

Can Cross Media save your business?

The same goes for cross media. Even with a great data capture and analysis strategy, Cross Media has little value unless you combine it with...

More
Article

Cross Media – Where the hell do I start?

Most digital printers know they are losing business to mobile/internet marketing and ought to engage with Cross Media campaigns. As one printer...

More
Infographic

Data mythbusting

For the one-to-one marketing industry, the promises of the big data revolution are too enticing to ignore. But separating the fact from the...

More
Article

Working with data

IntroductionData is like the 'dark matter' of digital printing. It cannot easily be seen, yet it can account for much of the value in...

More
Blog

The Landscape of Variable Data Printing

Variable data printing is not new. Ever since computers started to be used for business in the early 1950s, there have been devices attached to...

More
Whitepapers

Pira Variable Data Printing White Paper

More
Article

Data – A Missed Opportunity

Creating a mail shot addressed to an individual with the correct salutation (Dear Mr Smith/Professor Brown/Frau Weiss) remains the limit for...

More
Guide

Full Implementation Guide: Variable Data Printing

More
Blog

Selling VDP – Are you part of the problem or part of the solution?

The concept of having fully variable content in a short production run sparked many of our imaginations, just think.......business cards with...

More
Whitepapers

Pira Web 2 Print white paper for commercial printers

More
Whitepapers

Infotrends Web 2 Print white paper for CRD

More
Guide

Full Implementation Guide: Web-To-Print For CRDS

More
Guide

Full Implementation Guide: Web-To-Print

More
Guide

Practical Guide - How Web to Print can be a silver bullet?

More
Blog

So why is Web to Print firing blanks?

More
Blog

Online is not off limits

Just about the single most important issue for any printer to keep on top of is its web to print strategy. Yet the statistics for the adoption...

More
Blog

Beware of Geeks Bearing Gifts – The Print Trojans!

We’ve had many discussion lately with our colleagues in the #InterActivePrint universe about the latest and greatest developments for Augmented...

More
Videos

Multi Million Dollar Advantage

Blog

Mind Palace

The human brain is a fantastic computer - one that has had the capabilities and vision to develop all of today’s technologies. What is...

More
Article

Is digital packaging a leap of faith?

The global packaging markets continue to show steady growth and consequently they are of considerable interest to the digital print...

More
Blog

Print Infinity - An introduction to InterActive Print

Let’s start with a question – What exactly IS Augmented Reality?

More
Whitepapers

The Short-Run and On Demand Publishing Opportunity

More
Whitepapers

Unlock the potential of inline finishing

More
Whitepapers

The Photo Merchandise Opportunity

Photo merchandise products allow consumers to create unique and individualized products with their photos, and they also provide a valuable source...

More
Blog

Wide Open - Wide Format Printing

More
Whitepapers

The Wide Format Printing Opportunity

More
Guide

Full Implementation Guide: Wide Format Printing

More

Register today for free and discover innovative ideas, expert advice and cutting-edge technology. View benefits