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Demand for print has dropped in recent years, in part because of the recession, in part because of the impact of digital communications. Despite this there are strong reasons to be confident about the future of the global printing industry, but only if the industry adapts its products and services to the changing demands of consumers. The best route to improved and sustainable performance will be by investing, not in simple replacement equipment but in integrated print applications that offer fresh products or services to meet evolving customer demands. There is overwhelming evidence that those tackling new print applications more professionally in terms of planning, integration and marketing are on average investing more but getting proportionately more back by way of additional revenue and profit. Print is still a manufacturing industry but to be successful in the digital age requires a radical fresh outlook at the entire way that products and services are developed, promoted, produced and delivered.

 
 
Cross Media – Where the hell do I start?

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Cross Media – Where the hell do I start?
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New Services

Demand for print has dropped in recent years, in part because of the recession, in part because of the impact of digital communications. Despite this there are strong reasons to be confident about the future of the global printing industry, but only if the industry adapts its products and services to the changing demands of consumers. The best route to improved and sustainable performance will be by investing, not in simple replacement equipment but in integrated print applications that offer fresh products or services to meet evolving customer demands. There is overwhelming evidence that those tackling new print applications more professionally in terms of planning, integration and marketing are on average investing more but getting proportionately more back by way of additional revenue and profit. Print is still a manufacturing industry but to be successful in the digital age requires a radical fresh outlook at the entire way that products and services are developed, promoted, produced and delivered.


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Full Implementation Guide: Web-To-Print

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