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      Packaging is showing very strong growth trends, even when most other print markets are suffering either decline or static growth. This is why packaging has become a key area of focus for commercial printers who want to generate sustainable growth in the future. The digital packaging market is currently in its infancy but it is growing rapidly and providing the same kind of growth opportunity as we have seen in digital book printing. The use of on-demand printing, to reduce waste and inventory, variable data to provide pack customization and integration with the Internet are all critical components for growth.

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    • marketing group

      It is a fact that printers have always been focused on the quality of their print and providing good customer service and competitive pricing. But the world has changed and now print has become driven by marketing and IT led services. Research shows that marketing should be at the heart of any new market application or service. However, being a marketing solutions provider is not merely an add-on to a printing business. It requires a new business model and approach, new capabilities and skills as well as a fundamental change in culture.

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    • Andrea Marin vor 4 Monate, 2 Wochen