Photo merchandise represents a major market opportunity, and some sectors of this business are experiencing double-digit growth rates. Since a sizeable share of consumers have yet to purchase photo merchandise, this market also remains largely untapped. Service providers of all sizes must build awareness about the photo merchandise opportunity through quality distribution channels, word of mouth, and a strong Web presence. Once you have established a relationship with a consumer, that relationship must be cultivated with a robust focus on purchasing new and different items. The good news is that consumers who have purchased photo merchandise in the past have a very high propensity for purchasing it again in the future. Photo merchandise can be a tremendous source of profit and growth for companies of all sizes.