Course

shaping environment to business

Most customers do not want to pay for greener print products yet they want to be seen to be doing the right thing, so they expect the printer to absorb any additional cost. The result is that printers need to display their environmental credentials through their products. There is a massive opportunity for companies to stay ahead of the curve by using environmental best practice to increase the customer base and deliver improved profitability.

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3 Lessons

Most customers do not want to pay for greener print products yet they want to be seen to be doing the right thing, so they expect the printer to absorb any additional cost. The result is that printers need to display their environmental credentials through their products. There is a massive opportunity for companies to stay ahead of the curve by using environmental best practice to increase the customer base and deliver improved profitability.

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