shaping cross media to business

Communicating with customers and prospects across media channels is quickly becoming essential for successful marketing. Reaching customers via multiple touch points can have a profound effect on marketing and sales efforts, and businesses are seeking service providers that can deliver their message using multiple channels beyond print. Print is a vital and powerful component of the multi-channel mix. Consumers’ trust of print and its ability to link the physical and digital worlds has positioned it as a key channel in cross-media communication. Many print service providers are discovering that moving into cross-media services is a must for optimising print’s business potential.