cross media
Course

shaping cross media to business

Communicating with customers and prospects across media channels is quickly becoming essential for successful marketing. Reaching customers via multiple touch points can have a profound effect on marketing and sales efforts, and businesses are seeking service providers that can deliver their message using multiple channels beyond print. Print is a vital and powerful component of the multi-channel mix. Consumers’ trust of print and its ability to link the physical and digital worlds has positioned it as a key channel in cross-media communication. Many print service providers are discovering that moving into cross-media services is a must for optimising print’s business potential.

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4 Lessons

Communicating with customers and prospects across media channels is quickly becoming essential for successful marketing. Reaching customers via multiple touch points can have a profound effect on marketing and sales efforts, and businesses are seeking service providers that can deliver their message using multiple channels beyond print. Print is a vital and powerful component of the multi-channel mix. Consumers’ trust of print and its ability to link the physical and digital worlds has positioned it as a key channel in cross-media communication.

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