how to plan for success

There are a lot of ways to add value in our industry and they all require careful planning, whether it’s becoming the most efficient, lowest cost provider in a commodity market to creating marketing programmes that integrate print and variable-digital content. Without a clear well implemented plan companies continually react to circumstances and trends beyond their control. We must all change the culture in our business so we proactively make things happen, creating positive change, because in the future good planning will be the defining factor between success and failure.