In choosing Colin Kaepernick to front Just Do It’s 30th anniversary campaign, Nike took an executive decision that risked incurring negative backlash against the brand. But it’s not been the only one. NFL player Kaepernick protested against racial injustice and police brutality by kneeling during the US national anthem. Following this, he failed to re-sign with his team, the San Francisco 49ers, with Kaepernick arguing that team owners deliberately cut him as a result of his activism .
A YouGov survey of public sentiment toward British media has exposed a significant new faultline with half of those quizzed expressing concern at a rising tide of US takeovers in the sector. Commissioned by Matrix Solutions, a custom global ad sales platform for the media, the survey found 48% were dubious over American companies’ ability to properly cater for UK audiences, fearing a rising tide of generic and US-centric media.
The knowledge sharing forum was held by Soil Association in partnership with the Forest Stewardship Council (FSC) and hosted by Ecotricity. The event brought together organic and packaging businesses to highlight ways in which they can utilise more sustainable card and paper-based packaging, as part of a solution to the plastics crisis.
Two Sides has urged UK consumers to improve their health by turning to print, after a recent report found that almost half of consumers believe the overuse of electronic devices could be damaging to their health. Two Sides has highlighted the potential health problems of using electronic devices too much and suggested turning to print for a break.
CEWE, the largest photo printing company in Europe, has installed their second JETvarnish 3D Evolution digital enhancement press for full-sheet, B1+ size applications (75x120cm / 29×47’’). The strategic management decision to purchase another MGI solution was based on the rapidly growing demand of customers in the marketplace – especially from the millennial generation – for more personalization and decoration in the production of their printed memories, mementos and memorabilia.