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Prokom is where you can find market research, information and practical tools, which will help you become better informed, more productive and ultimately more profitable.

At Prokom we believe it’s not just about what you make, it’s about what you make possible.

Welcome to 2021 – a time to plan and build for the future

Following the challenges of last year, it’s important to adopt a positive mindset and get off to the best possible start in 2021. In this video, print and media analyst, Neil Falconer shares the key factors on how to plan for the year ahead and build a brighter future for your print company.

fast track your marketing
services in 2021

In today’s unstable business climate, the race for survival is on. Everyone is searching for new ways to generate new leads, increase sales revenue and help their business stand out from the crowd. The simple solution is to combine marketing services with your current print service offering. In doing this, your company will be able to:

• Sell a solution which resonates with a much larger audience, instead of just selling your print services/products to businesses who aren’t interested.

• Automate its marketing efforts – saving time and resources.

• Grow and future proof your business by adding an extra revenue stream.

• Become more valuable to prospects and be recognised as an innovator.

To discover how easy it is to add marketing as a service and grow your business in 2021, take a look at the free resources below.

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hot topic

automation

When processes are automated they’re more efficient and cost effective. It’s a simple fact but it’s one that printers seem to have mixed views on. They either wholeheartedly embrace automation, or ignore it preferring to have a little bit of automation but not a totally automated workflow.

All you need to know

hot topic

crisis management

We are all going to continue facing unprecedented challenges in 2021. To help Prokom members through this period of uncertainty, we’ve created several valuable resources to help your print company stay on track and develop smarter ways of working.

All you need to know

investment and integration

Hot Topic

Digital communications have revolutionised the way we communicate as consumers, yet too often within our printing companies we still use broadly the same processes in both back office and workflow that we were using a generation ago.

View Article

adding new services guide

Hot Topic

It is now important that print providers think about adding complimentary services which integrate with print and add value to the printed product itself. The critical factors are which services to offer and how to market and sell them effectively.

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25 ways to make money in print

Hot Topic

When nothing much is changing, finding better ways to do what we’ve always done is good enough. But our industry isn’t simply changing — it is being redefined, restructured and customer demands are reshaping our services and products.

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Motion blur of train moving inside tunnel in Tokyo, Japan

fast track to marketing

If you want to fast track your business by adding marketing services to your existing print offering, this is an unmissable opportunity. View our video below.

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JetVarnish Jedi

The Jet Varnish Jedi’s are coming! Are you ready for it? We will be showcasing the fantastic examples of work produced by the Jetvarnish Jedi community. Watch this space.

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prokom awards

Prokom Innovation Awards – celebrating the best in print and the people who produce it.

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free guide!

how to make a business plan succeed

There are a number of good business practices that are needed if any business plan is to prosper and this guide pulls these together into one place for ease of implementation. This month, we are giving it away for free. Simply, fill in the form on the right and you will get this incredible resource straight away.

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Find answers to your questions and join the conversation in the Prokom forum or across your favourite social channel.

Production discussions happening now!

hot topic

staffing options in a crisis

There is a difference between fiddling whilst the ship sinks and organising the rescue operation. Josh Bersin said that there is a difference between “what has changed now” and “what has changed forever” – a crucial difference to inform our business planning. Here are some of our ideas for staying business savvy with your staffing options in difficult times.

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hot topic

managing cash flow in a crisis

All businesses must keep a positive cash flow and make a profit in the long run to keep the business running, offer a return to their shareholders and allow reinvestment for the future. Having control of your finances in a time of crisis is absolutely critical. Therefore all business planning for a crisis must include the critical step where the finance manager/director takes the lead and runs the numbers to check what is proposed works financially, and if not prompts a fresh review.

View Guide
hot topic

is your brand digitally prepared?

Due to recent developments relating to COVID-19, the way you communicate with your audience will need to change and adapt. Not only should you focus on reacting to the ‘right now’, you should also prepare for how your brand will need to act in the future. It is important to anticipate how your audience’s behaviours could change in the next few months, but also the effect this will have in the long term.

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