shaping print to business.
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hot topic
marketing
Being a marketing solutions provider is not merely an add-on to a printing business. It requires a new business model, new capabilities and skills as well as a change in culture.
hot topic
business planning
Success doesn’t happen without knowing what you want to do. Without a plan or a strategy, companies continually react to circumstances and trends beyond their control. We must all change the mindset.
how to reduce absenteeism
All companies repeat the mantra that their employees are their most important asset. However, only a few genuinely believe it and act accordingly. It will not surprise you to know that where companies have got strong staff relations, overall levels of absenteeism are lower.
strategy – why and how?
As manager, you can’t observe and control everything. A business strategy will help throughout your organization. With a well-implemented strategy, people are more able to make decisions and resources can be allocated to accomplish key objectives.
the language
of light
The following resource has been developed to provide readers with an overview into the measurement of light, some of the terminology used and the types of instrumentation that is available to produce accurate and repeatable measurements of light sources, fixtures or environments.
business health check
This online Business Scorecard helps you find out how healthy your business is and which areas can be improved.
prokom awards
Prokom Innovation Awards – celebrating the best in print and the people who produce it.
free guide!
how to make a business plan succeed
There are a number of good business practices that are needed if any business plan is to prosper and this guide pulls these together into one place for ease of implementation. This month, we are giving it away for free. Simply, fill in the form on the right and you will get this incredible resource straight away.
In an interview with Graham Reed, we discussed where printers go wrong with their sales and marketing and what are the customer expectations of print companies in a digital media world. Watch the interview here and explore the #Marketing #HotTopic
https://t.co/HIaQXpJOtP
J. Chris Bowen says: "What really annoys me in business is the pace of change or the lack thereof. While change and innovation is getting faster it just seems like it never comes fast enough." Meet Chris here and submit your own #PersonalityInPrint form https://t.co/i5ztSCeheA
Our industry is evolving. We're driven by #innovation and focused on your needs to create solutions that will help you excel. Your success is our success. https://t.co/zjhkA3tFRP #productionprint #industrialprint #digitalprint
how to profit from marketing and brand success
Printers have always been focused on order taking and production. They concentrate on the quality of their print and providing good customer service and competitive pricing. But the world has changed and print has become driven by marketing and IT led services. To provide the right applications to meet changing customer demands printers need to be much more clued up on the world of digital communications and be very customer centric.
Take the coursemore paper packaging needed says organisation
A survey published by Soil Association Certification in relation to organic food packaging showed 67 percent of shoppers expect organic to be packaged in a more environmentally-conscious way.
The knowledge sharing forum was held by Soil Association in partnership with the Forest Stewardship Council (FSC) and hosted by Ecotricity
Read all about itwe are giving away 5 copies of ‘this is marketing’
For the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.
Enter draw