shaping print to business.
Prokom is the Konica Minolta User Community.
Prokom is where you can find market research, information and practical tools, which will help you become better informed, more productive and ultimately more profitable.
At Prokom we believe it’s not just about what you make, it’s about what you make possible.
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hot topic
variable data printing
In a world where competition is fierce, creating unique and relevant communications is vital to getting through to the intended recipients. VDP is here to stay and it could be something that your competition is already offering.
hot topic
business finance
Could your business benefit from better funding, more cash flow and avoiding late customer payments? This month’s Hot Topic is all about finance so you can assess the financial health of your business, get fund expansion ideas and much more!
selling VDP solutions
Unfortunately, there are stories of printers who tried selling VDP or web-to-print but could not find customers so they gave up. They got stuck because customers don’t buy “variable data printing”. They probably don’t even know what it is.
variable data printing success story
Vogelaar Verzenders is a large mailing house in Holland employing about 45 people and producing about 90 million mail pieces per year. Most of the print volume consists of transactional documents but the proportion of more marketing oriented Direct Mail pieces is growing rapidly.
the data explosion
The amount of consumer data available to businesses has skyrocketed in recent years. Between 2012 and 2019, the amount of available data almost doubled each year, from 4bn to 30bn units.
business health check
This online Business Scorecard helps you find out how healthy your business is and which areas can be improved.
prokom awards
Prokom Innovation Awards – celebrating the best in print and the people who produce it.
free guide!
how to make a business plan succeed
There are a number of good business practices that are needed if any business plan is to prosper and this guide pulls these together into one place for ease of implementation. This month, we are giving it away for free. Simply, fill in the form on the right and you will get this incredible resource straight away.
Our innovative stand at Gulf Print & Pack 2019. Stand Number 2G10
Dubai World Trade Centre #Bringing_Print_to_Life
70% of printers say they use VDP, but only 5% are actually using it beyond name and address. This month’s trendspotting video explores the opportunity for print companies to exploit a gap in the market and create more value for every page printed https://t.co/RTaxqmp7CL
Do you find yourself saying the same thing to your staff over and over but nothing changes? Paul Gordon, HR Director at People Puzzles, helps you determine whether it's a 'will' or 'skill' issue or a communication problem and how to change it https://t.co/7K6MiLn7X7
how to start leveraging variable data print
Both printers and marketers are faced with huge challenges as to how they grow existing business and lock in their customers. Customers’ expectations around performance and return on investment are increasing all the time. Market statistics on variable data printing clearly demonstrate that printers who provide personalised communication products gain increased sales, better returns and higher rates of customer loyalty.
Take the coursehow does the nettl team reach out to win new clients?
We all know how competitive the market is nowadays. Options are endless and sometimes is very difficult to stand out and make the cut. Luckily, there are printers out there doing the best they can to add value to their clients and Nettl is one of those. Shoutout to Prokom member Rob Finnie for sharing these videos with us!
Take a look here!highlights: quotes, photos and more
The second Prokom annual conference in Budapest on the 6th and 7th of June was widely acknowledged as a resounding success from both Konica Minolta and the Prokom members. But don’t just take our word for it and see for yourself!
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