shaping print to business.
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Prokom is where you can find market research, information and practical tools, which will help you become better informed, more productive and ultimately more profitable.
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making the next investment really pay!
The market for most printers in most countries in Europe is best described as ‘soft’ ie demand is weak, prices are falling and job margins are squeezed. The combination of a weak economy slow to recover from the 2008 global recession and the impact of digital communications is severe. For most the only ‘solution’ is to run faster – squeeze more work through the same overheads and labour and thereby increase turnover.
the language of light
The following resource has been developed to provide readers with an overview into the measurement of light, some of the terminology used and the types of instrumentation that is available to produce accurate and repeatable measurements of light sources, fixtures or environments.
3 ways to move social media contacts into your sales pipeline
Social media is all about creating warm prospects and a sales pipeline” the purpose of business-to-business social media is rarely to make a direct sale. Instead we should be using social media to connect with the right prospects and make them ready to move into our sales pipeline outside of social media.