shaping print to business.
Prokom is the Konica Minolta User Community.
Prokom is where you can find market research, information and practical tools, which will help you become better informed, more productive and ultimately more profitable.
At Prokom we believe it’s not just about what you make, it’s about what you make possible.
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hot topic
automation
When processes are automated they’re more efficient and cost effective. It’s a simple fact but it’s one that printers seem to have mixed views on. They either wholeheartedly embrace automation, or ignore it preferring to have a little bit of automation but not a totally automated workflow.
hot topic
crisis management
We are all going to face unprecedented challenges in the coming weeks and months. To help prokom members through this period of uncertainty, we will be focusing all of our resources towards specific and continuing support for your business.
six tips on customer profiling
This will help you understand the information you need to gather in order to build up a very detailed profile of each customer. In doing this all the information on a client will be in one place and accessible to everyone in the business.
how to profile customers
Having an intimate relationship with customers and thoroughly understanding their business objectives is critical for long-term client success. Consequently, properly profiling your customers is an essential component of this. Find out how to do it in our guide.
how to segment your markets
Poor sales and marketing to a niche will outperform great marketing to the general market. It is counter intuitive but having a smaller sales funnel which is more focused and specialist delivers much better results than a generalist with a large sales funnel.
fast track to marketing
If you want to fast track your business by adding marketing services to your existing print offering, this is an unmissable opportunity.
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In these challenging times we want Prokom to be an ally and to provide vital support for you and your team.
prokom awards
Prokom Innovation Awards – celebrating the best in print and the people who produce it.
free guide!
how to make a business plan succeed
There are a number of good business practices that are needed if any business plan is to prosper and this guide pulls these together into one place for ease of implementation. This month, we are giving it away for free. Simply, fill in the form on the right and you will get this incredible resource straight away.
Fantastic turnout for our live marketing event yesterday! 👏 Thanks to everyone who joined. We’ll see you again on 4th November to share the next steps.
#print #printers #marketingautomation
Join us tomorrow for a free live #marketing event for #printers. We’ll help answer these questions & provide a blueprint on how to future-proof your business. Register @ https://t.co/aJTYNQJjg4
Last chance to register for our free #marketing event for printers. You’ll walk away with loads of handy tools designed to automate processes & generate leads: https://t.co/aJTYNQJjg4
#print #ukbiz #automation #printindustry
top tips for improving your cashflow
Research published by the BACS Payment Scheme found that 6 out of 10 small business owners are losing sleep over cash flow headaches. The latest research from FSB shows the vast majority (84%) of small firms report being paid late, with a third (33%) saying at least one in four payments they’re owed arrives later than agreed.
7 sources of finance to consider
To help ease the strain of fluctuating cash issues, many will attempt to get a bank loan, but many will struggle to get approval. If you’re at a loss on where to turn for finance to bolster your small business then the following list of alternative options might just help
View Articleguide to new business investment
There are multiple ways to bring new finance into your business, and each has its own merits and drawbacks when it comes to deciding which option is best for you. To discuss the different ways you can secure investment, read our guide on new business investment below.
View Article